As the hype builds around cloud computing, questions are growing about how resellers of software – the so-called middlemen – will make money.
By delivering software in the Internet cloud (meaning over thousands and thousands of computer servers), companies like Google can more easily sell their software directly to customers. But Salesforce.com says it’s now bringing resellers back into the game.
http://deals.venturebeat.com/2009/08/25/salesforces-reseller-program-brings-the-middleman-back-into-cloud-computing/
This program is aimed particularly at consulting companies that have built their businesses around selling traditional software that is, by developing custom applications for other companies and providing help with implementation and training.
As the hype builds around cloud computing, questions are growing about how resellers of software – the so-called middlemen – will make money.
By delivering software in the Internet cloud (meaning over thousands and thousands of computer servers), companies like Google can more easily sell their software directly to customers. But Salesforce.com says it’s now bringing resellers back into the game.
This program is aimed particularly at consulting companies that have built their businesses around selling traditional software that is, by developing custom applications for other companies and providing help with implementation and training.