William Borghetti is the CEO of Salt Lake City-based Sendside Networks (www.sendside.com), a high tech startup which has developed software to help companies send and receive messages to their customers and sales prospects. Sendside isn’t Borghetti’s first company; he was founder, president and chief technology officer of Campus Pipeline, which he successfully sold to SCT/SunGard in 2002 after building it to over 250 employees. We caught up with William to learn more about the company.
Tell us about your service?
William Borghetti: Sendside was founded back at the end of 2005, and early 2006, to address the shortcomings of email. If you look at communications today in your mail stream, such as the bills you receive, healthcare information, and financial information, it’s staggering to see how much remains in your snail mail stream. Sendside was founded to really look at why that’s the case, and not only from the usability and functional standpoint, but to address the structural deficiencies in SMTP, to create a product robust enough to deliver to organizations and individuals. We set out to build a communications network which addresses the shortcomings, in a way which you can send branded, secure communications in a highly functional say, where you can do things people only dream of in email–so you know when a message is read, if it’s been forwarded to others, how much time people have spent with the content, an ability to recall it after it’s been sent, modify it, add attachments after the fact, and more. It’s obviously an infrastructure type of technology, applicable to every vertical — state and local government, healthcare organizations, financial services companies, banks, alternative asset managers–anyone who sells products, services, sends outs information to prospective customers, and wants to reach them in an interactive way.